Total Store Optimizer® Software-as-a-Service in the cloud
|Supplier or Manufacturer?|
Consumer Goods Manufacturers also benefit from the Total Store Optimizer® Software-as-a-Service.
The key to successful collaboration in the center store is for both the retailer and manufacturer to understand the specific buying behavior of the consumer. This must be done while considering their mission for that particular shopping trip. By leveraging Total Store Optimizer® to manage macro space, assortment, and category location, based on loyalty and basket data, the manufacturer can help the retailer create a unique, mission based, buying experience.
Integrating the deep category and consumer knowledge of the manufacturer, with the unique space and assortment insights delivered byTotal Store Optimizer® a supplier can help lead the retailer to improved category success both in merchandising and marketing.